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Marketing on Facebook has Changed

Marketing on Facebook has Changed

Krends General Facebook Marketing

On January 12, Mark Zuckerberg announced the change on Facebook’s algorithm. The change, however, is focused towards “meaningful interactions with people” and not to the benefit of businesses and brands. Starting 2018, Facebook users will see more updates from family members and friends and less of advertisements and promotions. While the news has garnered positive feedback from the majority, it’s not sitting very well on enterprise owners who want to increase their brand’s engagement on social media.

As a digital marketing company, we at Krends understand the struggle. It’s hard enough to maintain a social media following when you’re just starting out, let alone adjust to an algorithm that is purposely made to decrease your online presence. Lucky for you, there are ways in which you can use this algorithm change to your advantage.

Post Engaging, High-Quality Content

Posting high-quality content that can start a conversation among your followers can be the number 1 solution to bypass the new algorithm. Zuckerberg has been adamant on increasing interaction within Facebook. This means that if your posts have interesting content, are relatable, and have high-quality images – you have a higher chance of appearing in people’s feeds.

At Krends, we consider our Facebook marketing a serious business. We make an in-depth research of what our clients’ beliefs are and use that to create content that focuses on their target market. This way, we are not only highlighting our clients’ goals and beliefs. We are also ensuring that their followers can relate to them.

Engage Through Facebook Live

Going on Facebook Live is a sure-fire way of sparking a discussion. According to Zuckerberg, “live videos on average get six times as many interactions as regular videos.” We know that live videos are not everyone’s cup of tea. But if you want to maintain the number of your followers and your social media presence, it’s high time you invest in them.

Direct People To Your Facebook Page

Facebook isn’t the only social media platform around. If your brand has a Twitter or Instagram account, advertise your Facebook page through those platforms. You can also embed your Facebook link on your website, start an email marketing inviting your followers to visit your page, or simply promote your page through chat.

These ever-changing algorithms can be complicated and a real pain. That’s why our team of highly-experienced digital marketing experts here at Krends are always striving to find ways not just to penetrate the changes, but also use it to our clients’ advantage. If you’re looking for a company that can take care of your Facebook marketing – that’s us. Drop us a message or give us a call today to know how we can help you get your engagements up.