David Minkin is a world class magician who has performed at the Magic Castle for about a decade, appears on the travel channel frequently, and has a documentary featured on Netflix! When David hired us, he was operating on an old 90’s raw html website with very little features or functions. It was not mobile responsive and had little showmanship in comparison to his industry’s online standards.Our Goal
Our goal was to create a breathtaking introduction to who David Minkin is and what his intimate show called Magic & Wine is all about. Magic & Wine is a performance he created in which some of his best magic is showcased at the Disneyland resort in Orange County.Challenges
One of the biggest challenges in this project was bringing his personality, and overall vibe into the website. We must have made nearly 100 mockups on graphic elements, dividing lines, backdrops, arrangements, etc. before we found the perfect design for him.Outcome
The outcome with David’s website is jaw-dropping. We were able to turn his website into an interactive stage, where the curtains are pulled back the moment you load the website. From header to footer you’re seeing his content as if it’s on the stage and you’re in the audience. This website is truly one of a kind, exemplifying who David is, what he does, and the quality of what you’re going to experience by booking a ticket to one of his shows.
“Now that the site is published, I’m spending less than ½ of what I usually do on Facebook ads, and my shows are sold out in what is normally my slow season”